BIRU President Director Reviews Small Craft Port Revitalization Project in Sei Pakning, Reinforces High-Performance Culture

Sei Pakning, Riau – President Director of PT Biru Sistem Perkasa (BIRU), Cendra Perkasa, conducted a site visit to the Small Craft Port Revitalization Project in Sei Pakning, Riau. The visit reflects BIRU management's commitment to ensuring that project implementation remains aligned with established quality standards, schedule targets, and work plans.

During the visit, the President Director directly reviewed the current progress and ongoing activities at the project site. The inspection was aimed at obtaining an up-to-date assessment of project progress, team readiness, site conditions, as well as key technical and operational aspects supporting the successful completion of the project.

In addition to monitoring progress, the President Director conducted an evaluation with the project team regarding the ongoing implementation. Key areas of attention included work quality, execution effectiveness, coordination among personnel, occupational safety, and efforts to ensure that the project remains on track to meet its established completion targets.

The President Director also provided strategic direction to the site team, emphasizing the importance of maintaining consistency, discipline, and a results-oriented approach throughout every stage of project execution. Each team member was encouraged to understand their respective responsibilities and take an active role in maintaining work quality and project continuity.

Reinforcing a High-Performance Culture

During the visit, the President Director reiterated the importance of implementing a High-Performance Company culture as an integral part of BIRU's working culture.

The approach is built on three key elements: People, Culture, and Tools. Together, these elements form the foundation of an organization capable of achieving optimal performance and delivering the best possible results for its customers.

“High performance is not simply about achieving targets. It is about ensuring that every individual works with the right attitude, strong competence, and adequate tools, supported by a culture that consistently delivers quality work, on time and within budget.”

The implementation of this culture is expected to serve not only as a guiding principle for the Small Craft Port Revitalization Project in Sei Pakning, but also as a standard across all projects undertaken by BIRU.

Through direct site engagement, BIRU management continues to strengthen project oversight, improve execution quality, and ensure that every project delivers optimal results for its customers.

For BIRU, every project represents a commitment to quality, timely delivery, efficiency, and customer satisfaction.